A recent piece in the Philadelphia Enquirer outlined the book Celebrity, Inc. Author Jo Piazza indicates how TV personalities like Kim Kardashian are more than just reality TV stars but instead are business savvy financial experts. Perhaps the reason stated is fans. Most of all the Benjamins are blown up by the celebrity’s model brand. After all fans are disgusted by these TV personalities, whether it be adoration or cynicism, these reality TV stars know how to ride that pony and get rich. They even do publicizing for their own brand with photo ops. Once they are no longer sought after, they’ve already made their money stacks. Author Jo Piazza notes that it’s not because they are dumb, but instead because they are intelligent executives. Check out Celebrity, Inc when it releases for the in depth perspective.
